So I needed to connect 3 keys: Ctrl+Alt+Shift+M into one button.
In Dojo I met Vaibhav Chhabra from Maker's Asylum Mumba He is a technical guy who offered me his help. So we bought some pieces in a electronic shop and we started experimenting :)
It kinda worked, and I noticed this is wasn’t something I wanted to use, so I need something different…
Hustle with Chinese suppliers
So I believed that there was an existing product in China so I decided to research and do all I could to find this button or stop this project altogether.
So I went to Alibaba, there you can buy at least 100 items. It’s a B2B market place and there’s a greater choice of products than AliExpress, which is a B2C market where you can at least 1 item.
So I found in Alibaba the button I wanted but I needed to buy at least one hundred and I wanted just one… What could I do?
💡I came up with an idea to ask companies to send me one sample and that I could later maybe order some more :)
So instead of writing each one of them on Alibaba via DM, I figured out it could be more effective to find each company’s Skype and contacting them through it. So I created the following spreadsheet…I found the Skype details of the company on the the company’s site.
First Success! 🎁
I negotiated with this company and they sent me one sample, I just paid the delivery and my button arrived!
As soon as I got it, I tried it immediately and it worked! I was so happy! :)
Content of the site
The next step is to show people what this process is about (push button, run script and deploy a site) and even better, this was about a demo.
So I bought a domain pushtodeploy.iofor $33 and made a simple website based on a free HTML template with a GIF on the front page to immediately show what the product was about.
I wanted to collect emails to know if people needed it, so I planned a trap: put a fake sale button that redirected the user to write their email.
Thanks Pieter and John for advices about the site, code help and for make it happen.
So I just asked people how to make this happen and some of my friends recommended me EasyShip3PL) company. I called them and they explained me all the costs. I made a basic cost calculation:
The Goal I need to make $1000 (50 buttons) in pre orders to start the production on the Chinese factory.
I have never done any sales video so this was my first one. My friend Alex helped me shoot a video in Hubud co-working space with his iPhone :)
Sale email 📩
So I made a sale email with this video and send to all my 150 subscribers who decide to buy the button. Marc](https://twitter.com/marckohlbrugge advised to make the price range to sell more than one button to one person and it worked. Some people bought more than one.
The Results ✅
My site got visited by more then 10k unique visitors:
PH votes: 717 (Top #4 weekends launches)
Email conversion rates ✉️
150 emails sent to people who wanna buy
101 people (67%) opened emails
54 people (36%) clicked on buy links
10 people (6.6%) purchased 17 buttons
Total sales $288.5 💰
So I didn’t achieve the goal of$100 sales and I on 16th of May (on my Birthday) decided to stop this project and I made refund to all :( But it was a cool feeling to keep receiving PayPal notification when some unknown person send me money 🤑
Button delivery: $29.15
Digital Ocean hosting: $10
PayPal refund fees: $5.1
Time spent ⏳
Time period from idea to sales: February 13— May 16